Job Title: Digital and Communications Marketing Manager

Company: Accor

Location: Fairmont The Palm, Dubai, United Arab Emirates

Job Type: Full Time

Company Description

Fairmont The Palm is a luxury, world-class resort located on the iconic Palm Jumeirah Island in Dubai. The hotel features 391 guest rooms and suites with dedicated Fairmont Gold rooms and lounge. A total of 11 food and beverage outlets on property offer international dining options including Michelin Guide recommended 2022 and 2023 Little Miss India, Frevo - Brazilian Churrasco experience, Seagrill Bistro, Ba Restaurant and Lounge, Blowfish, Flow Kitchen, The Cigar Room, Vuvuzela and others. Fairmont The Palm also features an expansive pool and beach area with a health club, Serenity Spa Dubai - The Art Of Well Being and the Fairmont Falcons Kids’ Club.


Job Description

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Brainstorms new and creative growth strategies.
Collaborates with agencies (PR agency, social media agency, digital agency, creative agency) and other vendor partners.
Collaborates with internal teams to create landing pages for dedicated campaigns and optimize user experience.
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Designs, builds and maintains the hotels and outlets social media presence.
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Evaluates emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identifies trends and insights, and optimizes spend and performance based on the insights.
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Instruments conversion points and optimize user funnels.
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Plans and executes all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns for the hotel and F&B outlets.
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Supervises photo and video shoots for the hotel and F&B outlets.
Updates and maintains the hotel’s website content (all.accor.com and brand.com websites).
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

Qualifications

Bachelor’s degree in marketing, business, or related field
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Master’s degree a plus
Proficiency with online marketing and social media strategy
Proven experience designing interactive applications and networking platforms
Willingness and ability to travel
Established press and media contacts

Posted: 17/04/2025