Job Title: DIGITAL SPECIALIST

Company: Le Boat

Location: Castelnaudary, Occitanie, France

Job Type: Full Time

Please note: this is a 6-month contract position for 35 hours a week | Veuillez noter : CDD de 6 mois | 35 heures par semaine.

Le Boat, part of the Travelopia group, is the world’s leading provider of self-drive boating holidays, with over 55 years of experience. We offer an unforgettable holiday experience across Europe and Canada's inland waterways. Our fleet, crafted to suit all party sizes and budgets, requires no license or prior boating experience, making it accessible to everyone. With guests from around the globe, including North America, Germany, and France, Le Boat operates in 9 countries with France's Canal du Midi as the most famous and popular cruising ground.

We are looking to hire a Digital Marketing Specialist to join our team! Reporting to Marketing Manager – Southern Europe, UK, & Ireland, you’ll be responsible for managing website updates, bilingual e-newsletters, paid campaigns, performance analysis, web partnerships, social media, and external review particularly for the French and Dutch markets.

What we’ll offer:

Hybrid / Remote work environment
Competitive Base Salary + Bonus
Health Benefits
401K
Paid Time Off

What you’ll do:

Websites

• Execute and implement digital marketing plans in collaboration with the Marketing Manager – Southern Europe and central teams to increase online sales for the French and Dutch markets
• Manage the French and Dutch Le Boat websites, including daily control to ensure functionality (e.g., booking system), and coordinate bi-monthly updates with central teams (SEO, PPC, etc.)
• Design, translate, and upload content in English/French, English/Dutch (in coordination with a translation agency), and English/Italian when needed

E-newsletters & Competitor Monitoring

• Implement e-newsletters through Hubspot for French and Dutch speaking markets
• Monitor competitor activity across websites, e-commerce platforms, and other online marketing channels

Communication, Advertisement & SEO

• Select, negotiate, implement, and monitor online partnerships (e.g., e-newsletters, banners)
• Create and track online advertising campaigns, with performance measurement via Google Analytics
• Optimize website content for French-speaking domains and develop SEO plans in collaboration with the central SEO team

Social Media & Reviews

• Manage French-speaking social media platforms, including Facebook and Instagram via Hubspot
• Monitor and respond to reviews on platforms such as Trustpilot and Tripadvisor

Translations & Brochures

• Translate brochures and other commercial documents from English to French
• Handle all French translations across digital channels and support Italian translations when required

What you’ll bring:

• Professional experience of digital marketing within relevant disciplines, with a minimum of 1 year spent in a similar position
• Dynamic, proactive, autonomous, reactivity, creativity, organizational skills, communication skills, French writing skills, flexibility and team spirit
• Fluent English, French, Italian speaking - Spanish would be an advantage
• Technology skills, including with a CMS (Wordpress), CRM tools (Hubspot), and Excel

We believe people perform best when they can be their true selves, and diverse teams drive better results. We’re committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed.

Travelopia ensures an inclusive workplace for all. If you need accommodations during the recruitment process, please inform us here: Talent@Travelopia.com.

Posted: 22/05/2025