Job Title: CRM Manager

Company: Le Boat

Location: Cape Town, Western Cape, South Africa

Job Type: Full Time

Le Boat, part of the Travelopia group, is the world’s leading provider of self-drive boating holidays, with over 55 years of experience. We offer an unforgettable holiday experience across Europe and Canada's inland waterways. Our fleet, crafted to suit all party sizes and budgets, requires no license or prior boating experience, making it accessible to everyone. With guests from around the globe, including North America, Germany, and France, Le Boat operates in 9 countries with France's Canal du Midi as the most famous and popular cruising ground.

About The Role:

As the CRM Campaign Manager, you will play a meaningful role in crafting our marketing strategies and ensuring that our campaigns resonate with our diverse customer base. This is your chance to create a significant impact and grow with a company that values collaboration, creativity, and excellence.

We Offer:

• Competitive salary based on experience
• Training and career development opportunities
• Generous referral program
• Access to Travelopia group benefits

What You'll Be Doing:

Campaign Management & Customer Journeys

• Lead end-to-end lifecycle and retention programs across multiple segments
• Use smart rules and workflows to trigger communications and personalize messaging
• Own the global email marketing plan for Le Boat
• Collaborate with regional teams to align campaign strategy with sales needs
• Optimize performance through test-and-learn, including A/B testing
• Track results with the analytics team and make data-led improvements
• Ensure QA, compliance, and standard methodologies are strictly followed

Dedication & Referrals

• Support the development of Le Boat’s dedication program with the Head of CRM
• Build and launch a customer referral program to drive growth

People

• Reports to the Head of CRM
• Works alongside CRM Manager, Data Manager, and Insight Executive
• Collaborates with Marketing, Sales, Ecommerce, Finance, Operations, Revenue, IT, and Analytics teams
• Shares knowledge with CRM managers across Travelopia

What We’re Looking For:

Skills Required

• Strong digital marketing background with a CRM and retention focus
• Deep understanding of dedication strategies and customer segmentation
• Experience with tools like HubSpot and CRM automation
• Confident communicator and collaborator manager
• Analytical and diligent with reporting expertise
• Basic HTML and line management experience a plus

About You

• A seasoned CRM/Retention Marketing Manager
• Customer-first approach with a balance of creativity and analytics
• Comfortable managing complex campaigns and driving commercial results
• Positive, collaborative, and resilient
• Accountable individually, proactive, and results-focused

We believe people perform best when they can be their true selves, and diverse teams drive better results. We’re committed to encouraging a diverse, equitable, and inclusive environment where everyone can succeed.

Travelopia ensures an inclusive environment for all. If you require accommodations during the recruitment process, please inform us here: Talent@Travelopia.com

Posted: 10/07/2025