Job Title: Digital Manager -InterContinental Shanghai Pudong

Company: IHG Hotels & Resorts

Location: Shanghai, China

Job Type: Full Time

Job Responsibilities:
1. Develop and execute the company’s overall digital marketing strategy to enhance online brand influence and market share.
2. Manage and optimize digital channels (including official website, social media accounts, Wechat, Channels, Red, Tiktok, OTA, etc.), ensuring accuracy and consistency of content across platforms for effective communication.
3. Plan and implement online marketing campaigns to increase brand exposure, user engagement, and conversion rates.
4. Conduct user behavior analysis based on data from various marketing channels, continuously optimizing advertising strategies and user experience to improve conversion rates and customer retention.
5. Lead the planning and execution of online marketing activities, coordinate cross-departmental resources to ensure project implementation and achieve business growth targets.
6. Monitor industry trends and competitor activities, adjusting marketing strategies in a timely manner to maintain competitive advantage.
7. Manage the digital marketing budget, allocate resources reasonably, and maximize return on investment.

Job Requirements:
1. Bachelor’s degree or above, preferably in Marketing, Advertising, E-commerce, or related fields. Experience in digital marketing within the hospitality industry is preferred. At least 3 years of relevant work experience.
2. Familiarity with digital marketing tools and platforms.
3. Strong data analytics capabilities, able to drive decision-making through data.
4. Excellent creative and planning skills, capable of independently designing marketing proposals.
5. Strong communication and coordination skills, able to collaborate effectively with cross-departmental teams.
6. Detail-oriented, responsible, and able to adapt to a fast-paced work environment.
7. Proficient in written English, able to handle English emails and reports.

As the world’s first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s, we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental®? brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you’d like to embrace a world of opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.

Posted: 23/12/2025

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