Job Title: Marketing & Communication Manager

Company: Mama Shelter

Location: MAMA SHELTER CAPE TOWN, Cape Town, South Africa

Job Type: Permanent

Company Description

MAMA?

Founded in 2008 by Serge Trigano and his sons Jérémie and Benjamin (co-founders of Club Med), Mama Shelter is a creator of living spaces and a daily director!

These are atypical places, where everyone feels at home, places born of a blend of influences, freedoms, sensations and emotions. Each Mama tells the story of the city in which it is located, and all influences blend together. We offer our guests a joyful atmosphere and exceptional service at an affordable price.

More than just rooms and restaurants, Mama Shelter is a dynamic, a vibe: they are true urban refuges, not only aesthetically pleasing and modern but also popular, welcoming and sexy.

Whatever your role, we're all here to make the customer experience as unforgettable as possible.

Our mission: to bring little moments of happiness to people.

Our growth has enabled us to offer our teams great career paths through internal development and international mobility, and it's not a question of diplomas or years of experience.

Mama Shelter is part of Ennismore, a creative hotel group rooted in cultures and destinations, with a global portfolio of brands. Ennismore is a joint venture with Accor, founded in 2021.

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Our commitment to diversity and inclusion:

Mama is an inclusive company, and our ambition is to recruit and promote diverse talent.


Job Description

🌟 THE MISSION

You are the voice and storyteller of Mama 🎤💖the creative force turning moments into stories and experiences into buzz.

At Mama, marketing isn’t just promotion — it’s emotion 🎶✨ as our Marketing & Communication Manager, you craft compelling campaigns 📈, shape our brand identity 🎨, and make sure our message resonates everywhere 🌍. You ensure Mama is seen, heard, and loved—by our team, our guests, and our partners 💌.

Here’s what you’ll be responsible for:

Brand Guardian Extraordinaire 🎨
Protect Mama’s identity like a creative superhero 🦸‍♀️✨
Ensure every visual, message, and campaign reflects Mama’s personality, energy, and playful spirit.

Campaign Creator & Storyteller 📣
Design and execute marketing campaigns that create excitement and drive business 🎉📈
From seasonal activations to brand moments — you turn ideas into impact.

Digital & Social Media Rockstar 📱
Own Mama’s online presence 💻🔥
Plan content, manage social media channels, and keep engagement high with bold, creative storytelling.

Content & Experience Curator 📸
Capture the magic of Mama through photos, videos, and experiences 🎥✨
Work closely with operations to showcase real moments, real people, and real vibes.

PR & Buzz Builder 📰
Create noise in all the right places 📢💫
Manage media relations, influencers, partnerships, and press opportunities that keep Mama talked about.

Collaboration Champion 🤝
Partner with Sales, F&B, and Operations to amplify activations and experiences 🍸🎶
Ensure marketing supports revenue while keeping creativity alive.

Performance Tracker 📊
Measure what matters 📊🔍
Analyze campaign performance, digital engagement, and market trends to continuously improve results.

Event & Activation Amplifier 🎉
Support events, launches, and happenings that bring Mama to life 🎧🍾
Make every activation visible, shareable, and unforgettable.


Qualifications

MADE FOR YOU… ONLY IF✨

You bring 4–6+ years of marketing experience in hospitality, lifestyle, or luxury brands 🏨✨
You’re equal parts creative thinker and strategic planner 🎨🧠
You live on social media 📱 and understand trends before they trend 🔥
You’re a natural storyteller ✍️ who knows how to connect emotionally with audiences 💖
You thrive in fast-paced environments ⚡ and love juggling multiple projects at once
You collaborate effortlessly across teams 🤝 and build strong relationships
You’re organized yet imaginative 📋✨ — structure meets creativity
You’re confident managing agencies, influencers, and creative partners 🎬
You understand digital analytics and performance tracking 📊
You bring positive energy, curiosity, and bold ideas every day 🌈
YOUR LITTLE EXTRAS 🎯

Hotel opening experience? Big plus 🏨🚀
Photography or content creation skills? Even better 📸✨
Experience with lifestyle or experiential brands 🎶🍸
International exposure 🌍✈️
A love for culture, music, food, and creating unforgettable moments 💃🎧

Additional Information

Next, we're sure you know the tune 🎶:

First melody: “At Mama, no AI! We review your application in person and take the time to understand your background. 🎧
First verse: We organise an initial telephone interview with our People & Culture Team to see if your application fits in with our rhythm. 🤳
Chorus: Once you've passed the phone interview, we'll arrange a remote meeting 💻 or a meeting at Mama 🤝 to meet the Gang!
Last verse: Naturally, you'll receive a response from us within two to three weeks at the latest, whether it's a ✔️ or a ✖️.

Posted: 16/02/2026